About us
Our Story
At Nirvaan Superfoods, our journey is deeply rooted in a legacy of social change and a commitment to holistic health. As the founder of Nirvaan Superfoods and the Director of Ajoka Theatre Pakistan, the country's oldest performing arts nonprofit, I have always been dedicated to creating positive change in society.
After the loss of a loved one, I realised that many illnesses and diseases can be prevented or mitigated through a holistic focus on diet and nutrition. As I set upon this journey, I was overwhelmed by the wealth of conflicting information and the deceptive marketing practices of so-called "healthy" products.
Throughout our lives, we have all consumed products marketed as healthy—like chocolate powders and cereals—only to find that they are mostly composed of sugar. Even today, despite our best intentions, making informed choices for ourselves and our loved ones is a challenge. Products full of sugar are labeled with terms like "maltodextrin" or "galactose." Most commercial plant-based milks are packed with thickeners, preservatives, and flavourings.
Just the other day, my wife bought a supposedly healthy "cano-olive" oil for cooking, thinking it was olive oil. The packaging showcased olives, but deeper research revealed it was simply a mixture of vegetable oils.
I have spent many years researching and practically implementing various aspects of health and nutrition. The products within this website are ones I use myself on a daily basis. I firmly believe mental health, physical longevity, and overall quality of life are closely linked with what you put into your body.
In this age of quick fixes, so much can be resolved through nutrition. Rather than taking a sleeping pill, try some ashwagandha and eat earlier. Feeling low on energy? Reach for some maca extract and avoid junk food. Brain fog? Take some MCT oil.
At Nirvaan Superfoods, we aim to sincerely educate and inform people, empowering them to make informed choices about their health and well-being. Our carefully curated products are designed to support a healthier, more vibrant life.
Best regards,
Nirvaan Nadeem
Founder, Nirvaan Superfoods